Ocean plastic

WHAT IS OCEAN WASTE PLASTIC?

Ocean Waste Plastic, also known as OWP, is plastic waste that somehow has entered the ocean and is now harming marine life and polluting our beautiful oceans.

OWP is a Danish organization that reuses plastic collected from the ocean to make new products without adding new, unnecessary plastic. They have been working on this project since 2013 and had their first breakthrough in 2018. Ever since then they have had huge success. You can read more about them here.

OWP aims to create a circular design process where nothing goes to waste but instead goes into a loop. This can for example be seen in their supply chain.


WHAT DOES OWP HAVE TO DO WITH RESPONSEABILITY

One pair of sunglasses removes 1 kg of plastic from the ocean. OWP is a big part of our whole process and are the ones behind the making of our sunglasses. They are the people who have figured out the process and collaborate with our manufacturer, and we feel very safe in their hands.

OWP makes sure that we get the correct material for our sunglasses to ensure the high quality we aim for. We do not use the full 1 kilo for our sunglasses; we use around 5% and then OWP uses around 75% for other partner products, for example, Kevin Murphy or Maria Nila. Unfortunately, 20% is too damaged to be recycled and is therefore disposed of in a sustainable manner.

An indirect benefit of Ocean Waste Plastic is that the production of recycled plastic, OWP, uses 85% less energy and emits 75% fewer greenhouse gasses than the production of virgin plastic.

85%
less energy

75%
fewer greenhouse gasses

OCEAN WASTE PLASTIC – FAQ

Where does the plastic for the sunglasses come from?

When purchasing a pair of ResponSEAbility sunglasses, you will receive a unique QR code. This will provide information on where the batch of plastic that your sunglasses have been made from was collected. The plastic collected to produce the sunglasses is primarily collected in the ocean off Jakarta, Indonesia.

We have a close collaboration with Resea who work with the fishermen on a daily basis.

Who collects the plastic?

The collectors are local Indonesian fishermen who collect plastic on their way out to set nets or on their way back home. The local Indonesian fishermen are heavily affected by increasing plastic pollution as it negatively impacts fish stocks. We have a close collaboration with these fishermen and provide them with materials that they might need.

What type of plastic is used to produce your sunglasses?

We use a plastic type called PET (polyethylene terephthalate) to produce our sunglasses. This is the same type of plastic material that single-use water bottles, for example, are made of.

Collaborations

We work with the best in the industry and we are very confident that our sunglasses will turn out pretty great and awesome.

We're working with the awesome company Resea, who collect plastic from the ocean in close collaboration with local fishermen. Without them, we would not have as much plastic removed from the ocean as we have now.

Together with the company Ocean Waste Plastic we have tested every type of plastic and failed several times. After many tests, we finally hit it right with PET (polyethylene terephthalate). Because plastic that is collected from the ocean is very degraded, each pair of sunglasses will be and look unique, as the plastic behaves differently for each pair. This has also impacted some of our frames and has given them small beauty flaws - but this just underlines their uniqueness.